Who we are 

We know how festivals, attractions, theatres, museums, local authorities, tourism and regeneration bodies work, because we not only work with them, we’ve worked within them. For us, audience development and marketing isn’t a bolt-on for your programme’s delivery, its integral to your whole strategy. That’s how we really can add value.


It’s all about how you achieve your targets and understanding how you do what you do with your audiences today, and in the future.


The consultancy dates back to 1999, and the two partners bring together over 50 years of arts & culture tourism and marketing experience and achievement. 


Today we work across the lines that link marketing and audience development, culture, heritage and tourism, the arts and its audiences.


A bit about our services


This summary isn’t a catch-all list.


We won’t ‘turn our hand’ to areas we feel we cannot deliver to the best possible standards.

That’s why you won’t see media relations, event management or fundraising in our toolbox, even though we have delivered successful PR campaigns, organised major events and secured considerable public and private funds in the past.


So we work with other specialists as part of a team where needed, whether we bring them in or our client does.


As important as the mechanics of our work is how we do it. We always aim to bring fresh thinking to the table and a practical creativity to the process.


And we work with clients time and time again because they like us. We’re likeable. More importantly we deliver. We solve problems and offer solutions, and we do it with enthusiasm, openness and a quiet confidence that builds good working relationships from day one.


Our core services include:

  1. strategic marketing planning
  2. audience development/feasibility studies
  3. marketing team & systems development
  4. campaign planning & management
  5. market research & evaluation
  6. media & creative campaign development
  7. marketing & audience development training
  8. development support e.g. facilitating & leading workshops
  9. public relations planning






































All good images courtesy of the excellent Joel Chester Fildes, or our clients.

Tel & Email

Helen Palmer
07957 544290



Andrew Palmer
07913 397541


Tweets from Andrew + Helen @palmersquared
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